Released on = January 19, 2007, 10:47 am

Press Release Author = Stephanie Stockton

Industry = International Trade

Press Release Summary = Sometimes the answer to a complex business challenge is
staring you right in the face. Mondial Translations & Interpreting, Inc., the
Greenville, SC-based full service foreign language translation company, recently
changed its name to Foreign Translations, Inc. after realizing is was missing an
opportunity.

Press Release Body = GREENVILLE, S.C. -- Sometimes the answer to a complex business
challenge is staring you right in the face. Mondial Translations & Interpreting,
Inc., the Greenville, SC-based full service foreign language translation company,
recently changed its name to Foreign Translations, Inc. after realizing is was
missing an opportunity.

"We outgrew our frequently mispronounced and misunderstood name Mondial, which is a
derivative of the Italian word for 'worldwide'," says the 45-year-old former Fortune
500 strategic analyst, Ken Zwerdling, CEO of Foreign Translations.

The language translation company started out of a spare bedroom in 1998 by
Zwerdling's wife, Tamar Paltrow, as a small provider of Italian translation and
interpreting services. Nine years later, the client roster boasts blue chips like
L'Oréal and non-profits like the Smithsonian Institution. The company now works in
all the world's major languages, not just Italian.

"It dawned on me we already owned the answer. It was the website address I casually
registered in 1999: www.foreigntranslations.com. The simple name Foreign
Translations, Inc. works as a self-explanatory descriptor and leverages our website
address," says Zwerdling.

In addition to changing its name, Foreign Translations also introduced a new logo
and trademarked the slogan "Go global with confidence."

"We're rebranding to prepare for the future. When paradigms shift in the
international business landscape, we want to be there with answers and innovative
solutions to whatever the latest challenges of multilingual communication are," says
Zwerdling.

"For corporations executing global integration strategies, the quality of their
language translation is critical. In addition to being technically accurate,
translations have to be culturally-sensitive or they can be ineffective,
embarrassing and potentially dangerous, as in the case of medical research text.
Today's translation software is up to 40 percent inaccurate, and that's a
conservative estimate- and that figure refers to general text- highly technical
subjects such as legal or health sciences text are even more vulnerable."

"In our industry, we're seeing corporations going global in different ways,
depending on their current infrastructure and resources- and their perceived
opportunities. A Chief Marketing Officer can dip his or her toe in the international
waters by translating an existing website into several languages. They don't have to
re-do the website architecture. They can swap out images if needed and replace the
English text with Traditional Chinese and Latin American Spanish, for example.
Combine that localized content with effective search engine optimization initiatives
and you'll get ranked on foreign search engines. It's so powerful it's almost scary-
that a company can expand its presence exponentially with relatively little effort,"
adds Zwerdling.

About Foreign Translations, Inc.

Founded in 1998, Foreign Translations, Inc., (formerly Mondial Translations &
Interpreting, Inc.) provides foreign language translation and interpreting services
in the world\'s major languages. Client partners include Procter & Gamble, L'Oréal,
Ogilvy & Mather, Sunbeam, UPS, Motorola, Hewlett-Packard, Michelin, Techtronic
Industries (Ryobi, Homelite and Dirt Devil), Fluor Enterprises and Rockwell
Automation. The company translates text ranging from technical and legal documents
to websites and e-learning courses. Foreign Translations also provides interpreters
for depositions, trials and sales meetings in most cities around the world. Foreign
Translations has over 1000 translation professionals located in over 30 countries,
servicing all the major languages of the world. In addition, Foreign Translations
holds a General Services Administration (GSA) contract with the U.S. Federal
Government.


Web Site = http://www.foreigntranslations.com

Contact Details = Stephanie Stockton
1 Liberty Square
55 Beattie Place Suite 205
Greenville, SC 29601 USA
E: sstockton@foreigntranslations.com
P: 864-272-0480
F: 864-272-0479